Jungkook Turns a Hoodie Into a Global Sell-Out

BTS star Jungkook once again proved the weight of his influence, and this time it was all thanks to a hoodie. During a laid-back livestream by the beach, he wore a washed zip-up hoodie from fashion label LU’U DAN. What happened next has become a familiar pattern: fans rushed to buy it, and in just a few hours the hoodie was sold out everywhere, all sizes gone.

For most brands, selling out is a dream marketing strategy. For Jungkook, it’s almost routine. Whether it’s a jacket, sneakers, or something as simple as a T-shirt, items he wears often vanish from stores almost instantly. This latest hoodie frenzy is just another reminder of how much sway he holds over fashion trends worldwide.

LU’U DAN, which is known for edgy, streetwear-inspired pieces, just got the kind of global exposure money can’t buy. The brand didn’t even need a campaign—Jungkook wearing it during a casual moment was enough to set off the shopping spree.

Fans, of course, turned the moment into an event of its own. Social media lit up with screenshots from the livestream, buying links were shared around, and within no time, the hoodie was completely wiped from stock. For many in the BTS ARMY, getting the same piece Jungkook wore isn’t just about fashion—it’s about feeling closer to him.

It’s not the first time, and it won’t be the last. Jungkook’s choices continue to spark a ripple effect in the fashion world, showing once again that even something as simple as a hoodie can become iconic when it’s seen on him.